Cliff Purington, director of learning and development at Rockwell Collins, a manufacturer of communications and aviation electronics in Cedar Rapids, Iowa, says "When you connect
eLearning to the vision of the company it adds value." That means doing serious front-end analysis before you even invest in technology, and meeting with executives and business unit leaders to find out what the business vision is and what
obstacles may stand in the way", he says. "Once you know what the leadership wants, you can determine how training will support company
goals." 